Optimizely Opal with Arkido as a provider

Digital experiences are fundamentally changing through artificial intelligence (AI). Optimizely has positioned itself as a leading player with its platform Opal, an agent-orchestration solution that makes it possible to create and orchestrate AI agents for marketing and content management.

What is Optimizely Opal?

With Opal, companies can build their own agents, automate complex workflows, and deliver personalized experiences at scale – without costs spiraling out of control. Opal performs best in combination with other services offered by Optimizely, such as CMS and the Marketing Platform CMP, but can also provide value to companies as a stand-alone platform. Opal is the heart of Optimizely's AI offering. The platform offers:

• AI agents – from content generation to campaign planning. Editors and administrators at the customer can create their own agents. Arkido often assists to optimize the customers' agents and ensure they provide as much value as possible.

• Integration with existing systems and advanced tools to perform complex tasks. Here, Arkido assists in building so-called AI-tools that the AI agents, in turn, use. An AI-tool integrates with a specific source, e.g., a CRM or the designated document template.

• Security – with Opal, access controls can be managed to secure the use of the AI service. https://www.optimizely.com/ai/

“Optimizely's AI solutions can deliver results such as faster campaign completion, more experiments, and higher conversion rates.”

Arkido – Certified Partner and AI Innovator

As a certified Optimizely partner, Arkido has taken a leading role in implementing and developing AI solutions based on Opal. Arkido offers:

Arkido has participated in Optimizely's Opal Certification World Tour, which strengthens the expertise in building advanced AI instructions, specialized agents, and smart workflows. This makes Arkido a strategic partner for companies looking to accelerate their AI journey.

AI requires proactive risk management and continuous development. Arkido actively works to strengthen integration layers, data platforms, and security routines to meet these requirements.